Logos & Marketing Collateral
Client
Hilton Hawaiian Village
Credits
Studio: Mozaic Design
Art Director: Carrie Wedemeyer
Designer: Lori Nuha
HHV Photographer: Ric Noyle
Wedding Photography: Dana Edmunds / Chrissy Lambert / Ric Noyle / Julia Sieber / Nineteen Owls / Visionnaire
MixBar Logo & Brand Pattern: MVNP
MixBar Stylist: Amos Kotomori
MixBar Photographer: Linda Ching
Gibson Notecard Illustrator: Ruth Moen
Penguin Logo Character: Nurry Kwan
Coloring Book Illustrator: Ruth Moen
My Role
Logo Design / Editorial Design / Packaging Design / Illustration / Environmental Graphics / Art Direction
2007 – 2019
Goal

Hilton Hawaiian Village is a luxury resort on Oahu that caters to couples, families and group conventions from all over the world. The resort promoted annual events for luaus, beer festivals, charity walks, and holiday entertainment. The marketing collateral for the resort needed to show the high, eclectic energy on property.

Solution

Several logos were requested by the Marketing department to keep current with industry standards. The Tapa Collection logo is the most recent logo created for the new branding of the Tapa Tower.

Meeting planners and wedding brochures were produced in several languages for the sales team to showcase the indoor and outdoor venues with floor plans and detailed schematics. Other collateral include invitations, rack brochures, notecards, banners, signage, packaging, labels, t-shirts, social media and menus.

Camp Penguin is a children’s program that offers activities such as games, ukulele and hula lessons, Hawaiian crafts, and excursions to the Bishop Museum. A free t-shirt and coloring book were also produced.

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