University Health Alliance was created by physicians to offer affordable healthcare with a large network of medical providers to deliver benefits and services to Hawaii. The client wanted an updated identity that would last for years and reflect their mission of teamwork.

The new logo is a circle of people coming together and the leaves represent growth and healthy living. The color palette was refreshed with teal and warm greys. The leaves were utilized as a background pattern for the collateral. Stationery, posters, direct mailers, ads, and interior applications were developed to support the new brand.