Letterpress & Holiday Notecards
Client
Mozaic Paper
Credits
Art Director: Deby Chock
Creative Director: Carrie Wedemeyer
Designer: Lori Nuha
Illustrator: Lori Nuha
My Role
Creative Concept / Notecard Design / Illustration
2008 - 2019
Goal

Mozaic Paper is the retail division of Mozaic Design and produces greeting cards made and printed in Hawaii. The letterpress series was printed on a Heidelberg press and sold at museum stores and boutiques.

The holiday notecards were originally developed for Target to sell at several locations on Oahu. The company wanted to promote products that were made in Hawaii as a limited series which was later sold on the Mozaic Paper e-store.

Solution

Design the letterpress cards in two spot colors on high quality paper stock for an upscale, tactile feel. Simplicity with a love for white space allows the art to avoid seasonal trends.

The holiday cards were designed with a playful concept in mind of a Hawaiian bird playing with Christmas lights. A bright, interlocking pattern of ornaments created contrast for the white silhouettes and the back of the card provided information about the native Honeycreeper.

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