Logo & Brand Collateral
Client
SI Group
Credits
Studio: Mozaic Design
Art Director: Deby Chock
Designer: Lori Nuha
Notecard Pattern: Stock
My Role
Creative Concept / Logo Design / Brand Collateral / Spot Illustration
2010 – 2019
Goal

SI Group is a skilled team of certified pension consultants that specialize in retirement plans and have provided their clients security for thirty years. In 2010 Suemori & Inouye, Inc. changed their name to SI Group. A new logo identity and brand collateral was requested.

Solution

The symbol of a modified tangram in the shape of a sail shows their innovative problem solving skills and forward thinking. The minimal stationery was printed on Classic Crest paper stock in two spot colors. Thanksgiving notecards and digital greetings were also produced over the years to show their gratitude towards their customers.

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