Logo & Brand Collateral
Client
SI Group Credits
Studio: Mozaic DesignArt Director: Deby Chock
Designer: Lori Nuha
Notecard Pattern: Stock
My Role
Creative Concept / Logo Design / Brand Collateral / Spot Illustration 2010 – 2019
Goal
SI Group is a skilled team of certified pension consultants that specialize in retirement plans and have provided their clients security for thirty years. In 2010 Suemori & Inouye, Inc. changed their name to SI Group. A new logo identity and brand collateral was requested.
Solution
The symbol of a modified tangram in the shape of a sail shows their innovative problem solving skills and forward thinking. The minimal stationery was printed on Classic Crest paper stock in two spot colors. Thanksgiving notecards and digital greetings were also produced over the years to show their gratitude towards their customers.