Design a booklet for the five-year strategic plan for the Hawaii Tourism Authority. The plan needed to represent the collective ambition of how tourism is cultivated in Hawaii.

The Hōkūle‘a was chosen for the cover as a symbol of navigating the future with goals, forward thinking and good stewardship. A stylized tapa border, charts and transparent boxes highlight the main points throughout the strategic plan. The front and back covers show contrast from night-to-day and the progression of time.